The Festival of Football
At first glance, one might think that football and festivals have absolutely nothing in common, they seem to neither integrate nor combine with one another. If we instead analyse these two elements by observing them simply as sports and festivities, it is then possible to notice that they actually do share many values and strive for similar goals.
The goal of football, outside of increasing the quality and skill present in the game itself, is to promote integration, diversity, equality, provide a platform for geographical locations and for performers, and ultimately, to promote personal development. Many of these goals and objectives are also present in the core values of festivals, which is exactly why the Belgian national team and their main sponsor Adidas, have decided to collaborate once again with the Belgian festival “Tomorrowland”, for the design of their new kits.
Tomorrowland is located in the, fittingly named, town of Boom, Belgium. The location is surrounded by beautiful nature, the venue is filled with stunning ornaments, magical fireworks are continuously shot throughout the event, with food and entertainment for all types of people. With more than half a million visitors from over 200 countries, Tomorrowland symbolises the values of freedom, respect, diversity, and solidarity. This year the main theme of the 2022 edition of the festival was ‘The reflection of Love’, which is in line with the festival’s mission which is “to unite the people of tomorrow and connect souls from all over the world, aiming to capture beautiful moments and create everlasting relationships”.
The new away kit of the “Red Devils” was revealed on September 25th in the UEFA Nations League match against the Netherlands, giving the world a chance to take a look at the unique themes and overall design. The shirt has been kept white, like in the first collaboration between the national team and the renowned festival, but this time the shirt sports the “LOVE” print - motto of the Tomorrowland festival - on the back of the collar, with the ‘O’ designed following the logo of the festival. Another important element found on the collar, sleeves, sides and hem of the shirt are the famous Tomorrowland Fireworks, which symbolise the values of diversity, equality and inclusivity. Finally, the sponsors and logo both follow the same colour scheme of the Fireworks, but the front, back number, and name of the player remain untouched.
Head over to the Belgium vs Netherlands auction in order to get your hands on this exclusive piece of football history, and celebrate the power of LOVE.